Understanding How Individuals and Business Owners Use Pinterest

The social networking website Pinterest is an increasingly popular place for individuals to conveniently bookmark pages, topics, photos and videos of interest. Digital Pins are used to post these items. Some use the site as a scrapbook of sorts, while others like use Pinterest instead of having hundreds of bookmarks on their desktop. Owners of businesses use the site for promotional purposes and to communicate what the organization is all about. Anyone interested in how a business might use the site could check out Kheng Ly’s pinterest page. This particular page highlights activities by the chief executive officer of a real estate investment and development company.

Categorization

Categorizing the Pins by dividing them into boards is important for helping viewers easily see the site as a whole, and then decide to click on the specific topics in which they are interested. They arrive at a specific Pin through a search engine or by directly searching Pinterest, then have the option of viewing the page owner’s other boards and Pins.

Orientation

The orientation on this site is primarily visual and concentrates on public postings. This distinguishes it from networks that mainly rely on conversations and written content, personal photos, or a blend of all of these components. On Pinterest, small business owners selling home-crafted creative items might be interested in posting photos of products they have for sale. To catch the attention of possible customers, they also Pin numerous related photos and imagery they find around the Web.

Networking

Although Pinterest is broadly considered a networking site, people generally don’t interact with one another there. A person can follow another person’s page or a business on the site to keep up with their latest Pins, but that doesn’t mean they are in any other type of communication. The owner of the page doesn’t necessarily know who has been checking out the page or even who is following it. People also can follow specific boards in the group of a Pinterest participant. In the example of a real estate developer, someone might like to follow a board focusing on a luxury condo or keep up to date with the company’s activities.