What Do You Know About Marketing
Yes, it’s true that digital marketing is currently the most cost-efficient way to market your business, brand, company, product, or service; but mind you, it’s totally inaccurate to say that traditional means of marketing no longer work. As someone who owns a business and is particularly well-versed in internet marketing strategies, it’s easy to say that you no longer value conventional marketing strategies that much. However, you don’t want to end up regretting your decision in not considering traditional marketing because even if it sounds and looks obsolete, it still packs a punch.
Therefore, if you really want to achieve maximum success in your marketing campaign, it makes perfect sense to combine online and off-line marketing efforts.
The Concept of Inbound Marketing
It’s safe to bet that you already have a website up and running for your business’ plan to build online presence. And once your website goes live, you really don’t have to spend that much to launch an inbound marketing campaign since most of the stuff you’d be using are affordable or even free. The focus on inbound marketing makes a lot of sense especially if you are marketing a brand with younger consumers as a target audience; well, this owes to the fact that younger people tend to shop and buy stuff online.
Online marketing literally means taking full advantage of the convenience of email. You can cover a lot of ground when it comes to marketing your business to a wider audience, thanks to promotional tools like newsletters which can be sent conveniently to your mailing list made up of email addresses of your potential customers.
Social Media Power
At this point, what’s the purpose of building online presence without taking advantage of social media? Make the most out of Facebook, Twitter, and Instagram to market your products and/or services or simply build brand reputation among the younger generation of customers.
The thing with traditional marketing strategies is that they still will work with old generations of consumers, and interestingly, the same holds true for the younger consumers, only if you know how to make the most out of it. For example, one very underrated way to market your business, brand, or even a website is by hosting an event. It can be an event representing or showcasing just about everything, say like a party, charity, or whatever. You can then use the party to showcase what you can do with the event display, the idea of which is to present your business or brand to the attendees or visitors.
Aside from hosting events, another effective off-line marketing strategy is handing out business cards. Perhaps your first impression when it comes to business cards is that they no longer work because people these days have the convenience of mobile phones to obtain business information or contact numbers of businesses they want to deal with. Well, the biggest advantage of a business card in terms of accessing business or contact information is that you don’t need to connect to the internet or have a phone with working battery to get that very same information you need.