Smart Ideas: Ecommerce Revisited
You can make your ecommerce business competitive and successful by putting in place effective ecommerce shipping strategies. The most successful business owners utilize strategic shipping options so they can differentiate themselves from their competitors and increase their profit margins. It would require proper coordination of multiple teams within the organization, from your marketing team up to your fulfillment team. Establish an effective and efficient shipping strategy for your online store, ensuring that everybody who is involved in it knows the guidelines and their role in the process.
Assembling the right team in your company is important to ensure that every department does their job in making the shipping strategy work for your ecomerce business. First of all, you have yo set a clear goal for your business, your shipping goals must be specific, measurable, attainable, realistic, and time-bound. Do you want to increase your profit margins? Do you want to penetrate the international market? The short-term and long-term goals of an ecommerce shipping strategy aim to increase conversions, average order values, expand the target audience, decrease costs, and improve the overall operational efficiency. When it comes to choosing the right ecommerce shipping solution for your business, it is important to consider the product weight and size, shipping destinations, and shipping options. It is best to offer easy-to-understand shipping promotions such as free shipping over $100, or $5 shipping per order. It is possible to do this by classifying your products into groups, focusing on obtaining the products dimensions and weights for the largest or the heaviest 20% and lightest or smallest 20%.
According to experts, the top options available for shipping suited for ecommerce businesses include free in-store pickup, LTL freight carriers, free shipping, and same-day delivery. When it comes to the ecommerce shipping strategies available, most online stores and marketplaces choose from free shipping, flat rate and table rate shipping, carrier’s live rates, and alternative and mixed strategies. Free shipping is an effective way to get the buy-in of consumers buying more to avail your shipping promotion, but this option should only be considered if you are making more sales or enough sales to cover all shipping costs.
You might as well offer flat rate or table rate shipping to prevent facing the challenges of free shipping options. For instance, you can offer a good promotion for shipping such as $10 regardless of the value of the order. Entice your customer by offering promotions like $10 for orders up to $100, or free for orders over $200. The best way to go to offer the best possible shipping rate is through UPS, USPS, FedEx, or DHL. Mixed and alternative shipping strategies are the most popular type of ecommerce shipping solution used today.