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Tips for Choosing the Right Call Tracking Software for Your Company

Finding the right call tracking software depends on various critical factors that you can easily overlook if you’re not careful enough. There sure is so much more happening behind a slick interface or a great discount.

Looking around, you will surely find a lot of vendors and products available. Before deciding on a particular call tracking platform, consider the following:

Numbers Covered

The idea behind call tracking is publishing unique phone numbers on all of your campaigns. If your campaign is intended for a worldwide market, be sure that your provider offers phone numbers, both local and toll-free, in the country or countries you’re targeting.

Automated Generation of Numbers

With a good call tracking software, numbers will be generated automatically, instead of you having to assign numbers manually to pages. The manual process will not scale beyond a few campaigns and can lead to errors in analytics.

Compatibility with Current Systems

Call tracking software becomes more useful when integrated with other tools. Make sure you don’t run into compatibility issues, or the platform can easily turn into a liability instead of an asset.

Customization

Various businesses have unique uses of call tracking software, and of course, you should pick a platform that can be customized fully to your own particular needs. This can lead to a waste of resources otherwise.

Reliability

As soon as you install call tracking software, all calls to all your numbers will reach you through that platform, so choose one that is highly reputed for reliability. Else, you stand to lose both leads and your credibility.

Recordings/Transcriptions

There is so much information you can get about prospective customers from call recordings and transcriptions. Besides that, you will be able to assess and improve your sales reps’ call handling practices.

Concrete Analytics

When choosing a call tracking solution, make sure it presents in real time all basic analytics such as caller ID, caller location, call duration, etc.. Furthermore, you should be able to get insights from historical data, such as call volume and call duration patterns, which can help you improve your marketing strategy.

Price

Finally, though you should never choose a call tracking platform mainly on cost, it is nevertheless a very important consideration. After all, you should only choose one that you have the capacity to pay. With all your incoming sales calls entering through the call tracking software, pick a system that comes with the best rates for calling minutes and for phone numbers. Yes, phone number costs count because as you start scaling your campaigns, you will be purchasing many phone numbers.

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