Learning The Secrets About Articles
For many people, a content writer has an enviable life, being able to work when they want, where they want and even up to how much they want to put in. Truth is, many content writers are unable to maximize their earnings, and it has nothing to do with their writing ability, It’s just that there’s more to it than having exceptional writing skills.
If you love to write and are considering a career as a content writer, remember that you need an entire toolkit of marketable skills. The following are pointers that can help you develop them:
Practice and master as many writing styles as possible.
It’s no secret – at least among writers – that each form of writing has a style all its own. News is presented AP style (informational with bulk of story on top); blogging is friendly, personable and usually opinionated; ad copy is short and persuasive, etc., white papers are lengthy and describe problems and solutions; etc. The more of such styles you master, the more valuable and in demand you become. It’s that simple.
Ideation is a marketing term that refers to the creative process of choosing a topic, title and writing perspective; and it starts with analytics. While it is often done as a team activity, anyone can do it by themselves. That’s why it’s good to know how the pros generate ideas. However, just before that, it’s important to understand your readers, know the right keywords to use, know your competition, and craft brief but attention-grabbing titles.
Study HTML, CSS, CMS, and most importantly, Search Engine Optimization (SEO).
Easy. There’s no need to be a guru, just familiar. CMS themes often provide various automation levels, and you may just need to change some parts of the code so that your text appears as you want (for example, if you want to manipulate margins). Definitely, up-to-date SEO knowledge is also crucial. Remember that search engine algorithms are evolving, and you have to keep up.
Always be original.
At the end of the day, it’s your reputation, so protect it. Whatever you write with your name on it, make sure it’s original. You may think it’s impossible, knowing that so many people write about the same topics everyday. Well, guess what, it’s easier than you think. Plagiarized content is BAD AT ALL TIMES, both for you but specially for you as a writer. By running your work in an anti-plagiarism program before submitting it, you can save your reputation from usually eternal damage. With so much similar content out there, it’s easy to duplicate writing unintentionally.